Primary duties and
responsibilities: I would like the intern
to work directly with me on improving our long term Search Engine Optimization
Strategy on our primary website, FamousFoods.com. This will include keyword research and
unique content generation for top items on our website.
What will the student learn
from this experience (list 4 or 5 learning objectives)? SEO plays a large role in any company’s overall online
marketing strategy. Foremost, I hope that the student will gain a solid
understanding of current SEO principles. This would include best practices for
SEO-friendly web design, the identification of appropriate keywords for a given
product through keyword research and the implementation of those keywords into a
succinct, creatively written content that customers will find informative and
entertaining and search engines will rank highly as unique content. I also hope
that the student will learn to evaluate his or her work based on an analysis of
the websites web analytics and make adjustments based on the analysis. In
addition to work on this primary project, I would like to expose the intern to
other aspects of our current marketing campaign such as social media and our
email marketing.
Job Title: Web Marketing Intern
Academic preparation of the
student required (graduate, senior, junior, courses taken, GPA, etc.):
Juniors, Seniors or Graduate would be
acceptable, 3.0 GPA or higher preferably someone who has taken creative writing
or other equivalent English class or classes. I would like to see a writing
sample prior to placement.
Skills required:
Strong creative writing skills, meticulous
in detail, strong research methodology, willingness to learn, positive attitude.
Bonus Skills: (Skills not required but encouraged.) Basic understanding
of SEO, and/or HTML. A love of cooking and food, particularly Classic New
England foods. An interest in marketing, branding, PR, journalism,
communications, digital media, social media, or related field.
Hours of work: Flexible - 10-15 hours per week. This is paid - $12 PER HOUR.
Start and end dates:
Flexible based on your academic calendar
but would like to start soon if possible.
Interested students should email Mark Ribeiro at: mribeiro@famousfoods.com and attach a resume and cover letter.
